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Transforming Subscription Management at Scale with Camunda and Agentic Orchestration

CamundaCon 2025 New York · October 8, 2025

  • Business Analyst
  • IT & Business Decision Makers
  • IT & Business Executives
  • New to Camunda
  • Talk Business
  • Media & Entertainment
  • Agentic Orchestration
  • Process Orchestration
  • Artificial Intelligence
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This session reveals how Globo, Latin America's media and entertainment leader, modernizes its Globoplay subscription platform using Camunda. Facing explosive growth, Globo re-architected critical processes—launching a resilient, microservices-based Camunda solution that handles over 30 million process instances a month. Follow their modernization journey, includes canonical flows, Camunda 8 adoption, and agentic AI integration, and discover how Globo scales automation while enhancing governance, performance, and intelligent operations.

Speakers

  • Marcelo LeopoldinoHead of Artificial Intelligence and Business Process Automation
  • Cassia FerreiraSoftware Engineering Manager