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Markus Hafellner

Manager, Product Management

Camunda

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Tech 1

May 21, 2026 · 10:45 AM - 11:15 AM

The Platform Shift: When AI Builds Your Processes, Not Just Runs Them

Every talk this week shows what AI agents do inside a business process. This one asks the harder question: what does the platform need to be before any of that works at scale? In March 2026, Camunda's CTO built a complete agentic orchestration system - Ticketmaster, Spotify, WhatsApp, a full AI conversation loop - in six hours using only Claude Code and a terminal. No visual modeler. This session unpacks why that worked on Camunda and would fail on most orchestration platforms, using a pattern already playing out in commerce, CMS, and CRM: the separation of engine from experience. You will leave with a concrete architectural lens for evaluating your own platform strategy and a clear view of where orchestration is heading for enterprise buyers making decisions in 2026.